Indian women apparel brand Chique has inaugurated its tenth physical location in the country. The Forum Mall in Kolkata has become latest location to host womenswear brand.
Autumn/winter collection of the brand has been made available at the 450 square feet store of the retail brand. Day and evening wear and accessories are also available at the newly inaugurated store of the western inspired modest-wear brand Chique.
The brand, launched by Siddhanth Gupta in 2015, offers dresses, tunics, shirts, bottoms, and winterwear. Before Kolkata, the brand had its physical presence in Udaipur, New Delhi, Mumbai, and Gurgaon. With a total of six, Delhi has its highest number of its stores.
The brand aims to increase its store count to 100 in the next three years. Additionally, the brand is also expanding its presence in multi-brand outlets. E-commerce and internal expansion are other major focus areas where the retailer is eyeing to expand its reach.
The brand is also expanding online through partnerships with multi-brand platforms such as Myntra and is eyeing international expansion by building a presence in the UAE.
The brand majorly targets customers aged between 30 and 50 years.
