Established in 1984, BP Textile Mills is one of the leading manufacturers and suppliers of yarn dyed woven cotton fabrics in the country. With a manufacturing unit in Salem, Tamil Nadu and a sales office and showroom in Delhi, the company maintains perfect balance between the supply and demand of their fabric countrywide. To facilitate smooth functioning, Basant Jain looks after the client base and order requirements in Delhi-NCR, while the production-related issues in Salem are handled by his brother Suresh Jain. “This working model is one of our key strengths, as most people who have operations in two places fail to strike balance and end up looking at one core region only. But together, with independent and well defined roles we are able to keep a balance between both the regions,” says Basant Jain, Director, BP Textile Mills.
Catering to well known names from the industry like Allied Exports, Akriti Apparels, Matrix Clothing, Mira Exim, Orient Craft, Neetee Clothing, Radnik Exports, Arvind Mills to name a few, and end-buyers like Tommy Hilfiger, M&S, Esprit, H&M, Debenhams, S. Oliver, American Eagles and others, the company manufactures 4,00,000 metres of fabric per month. Though a large portion of the weaving is outsourced, there are quality managers designated to different units who keep constant quality check, furthermore the company maintains long-term relations with these factories, which helps them get support in maintaining the quality they are known for.
BP Textile Mills believes that delivering best quality products helps retain relationships with clients. “We are catering to major manufacturing hubs, Bangalore, Chennai, Delhi-NCR and Bangladesh. In the NCR regions we are working with around thirty factories, interacting with them on a daily basis. Many of our clients have been with us for the past fifteen to eighteen years now. I firmly believe that they come back to us due to our reliability factor and systematic procedure of working, which ensures timely deliveries. In fact, in 95% of the cases we dispatch our product 3-4 days before the delivery date while 4% of them are sent on time; some delays that are inevitable occurs in the remaining 1% which is also only 3-4 days late, ” avers Jain.
Even with polyester being a strong demand in fashion trends last year and the current season, Jain is confident that cotton will make a comeback, being a natural fibre, as the demand for natural fibres is constantly growing especially in Europe despite the crisis.
[bleft]Our showroom is the only place in Nehru Place that has the APPS system software, which shows the count, construction, image, finish, placement in the store and the availability of the fabric in the store. Clients come back to us due to our reliability factor as in 95% of the cases we dispatch our products 3-4 days before the delivery date. – Basant Jain, Director, BP Textile Mills[/bleft]
Though he maintains good old times are not coming back any sooner, but buying will improve, provided the Government supports the industry and works to make some changes. Adding on to the thought Jain says, “I believe with the FDI coming in, and sourcing for domestic market in the industry will get more organized. Though, the decision of allowing Bangladesh garments duty-free access to the Indian market was not a wise decision, I am sure that four to five years down the line people will eventually become reluctant towards Bangladeshi garments as it happened with the Chinese products.” Jain is confident that with better resources, raw materials and labour norms followed by India, the country is definitely developing a better quality product, which will outgrow its competition in the long run.
Charting out an expansion strategy for the coming year, the company plans to add more looms to their unit by 2013-14 and is further looking at the domestic market as well. Though it’s too soon to tell when they will enter the domestic market, Jain affirmed that with the current growth rate of Indian economy at 7-8%, they are looking at entering the domestic market a few years down the line.
“Expansion is a gradual and ongoing process; we moved from Rajasthan to Salem seventy years ago, then set-up a sales office in Delhi about eighteen years ago in Okhla and then finally came up with this showroom in Nehru Place, three-and-a-half years ago. Not only that even technologically we are very advanced; our showroom is the only place in Nehru Place that has the APPS system software, which shows the count, construction, image, finish, placement in the store and the availability of the fabric in the store,” concludes Jain. With this honest, focused and committed approach BP Textile Mills is all geared up for 2012.
