Dedicated to changing the trajectory of the fashion industry and educating the public on sustainable fashion, EARTHDAY.ORG formally launched its new campaign “Fashion for the Earth.”
EARTHDAY.ORG is one of the world’s largest recruiters to the environmental movement, working with more than 150,000 partners in 192 countries to build environmental democracy.
In a statement it informed that Earth Day, which began in 1970 as a grassroots movement, led to the passage of the Environmental Protection Agency, the Clean Water Act, the Clean Air Act and the Endangered Species Act.
Today, EARTHDAY.ORG will act to avert the impact of an industry that squanders the Earth’s finite resources, destroys soil, contaminates fresh water with hazardous chemicals and pollutes the atmosphere with carbon and the oceans with microplastics. All for the sake of profits and with little mind to the consequences, the fast fashion industry takes a devastating toll on the labour force and the natural world.
To address the psychology and the pattern of overconsumption of clothing requires education. The new fashion for the earth website contains numerous educational resources and materials including a fashion footprint calculator, sustainable fashion quiz and additional information on the environmental impact of the fashion industry.
In the coming months, EARTHDAY.ORG will host additional Earth Day Live digital events to highlight both fashion designers and industry insiders using their influence to change standards in materials and manufacturing.
“The debate continues about where responsibility for changing the fast fashion industry lies: with the brands, the consumers or Governments? The answer is all three. The keys to change are in educating consumers, forcing brands to alter their current business model based on price and volume, and increased regulation by Governments. While progress has been made, much more is needed. EARTHDAY.ORG will focus its attention on education and promoting all efforts that address the unrestricted and unsustainable fashion industry,” said Shelley Rogers, Fashion for the Earth and Artists for the Earth Coordinator, EARTHDAY.ORG.
