The Indian hospitality industry is looking forward to putting in greater sustainability efforts through a partnership between Ascott India and Second Spin.
With this collaboration, Ascott India, which is known for its premium hotels and serviced apartments, aims at not only cutting down on textile waste but also transforming discarded hotel linens into recycled materials. These linens will be repurposed by Second Spin, which was formerly known as Retex. As such, Second Spin with its cutting-edge supply chain, works by collecting and upcycling linens into products such as yarns, fibres and paper.
This collaborative initiative started with the participation of seven of the Ascott’s properties in India with the most significant being Citadines OMR Chennai, which has already prevented 2 tonnes of textiles from landing up in the landfills. Speaking in this regard, Prashanth Rajkumar, Citadines OMR’s General Manager, expressed that this initiative has helped in creating a work culture that promotes sustainability and it is something that their guests value too.
Head of Finance and Sustainability, Ascott India, Prasanna Raghavan also added that this initiative is in tune with Ascott’s goal of addressing waste and keeping up with ESG goals.
With 45,000 kg of linens repurposed by Second Spin, this initiative highlights the hospitality industry’s step towards building a circular economy aimed at reducing textile waste.
