Moving a step forward towards responsible fashion, Guess, an American upscale clothing brand and retailer, has come up with its first ever sustainable denim line for the Spring/Summer 2016 season.
The brand has covered all aspects – from manufacturing techniques and fabric choices to materials for embellishments – for this very first assortment, with each stage of the production process especially tailored to reduce the environmental impact.
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Apparel brands like H&M, G-Star and Pharrell Williams already have sustainable denim line. Guess, in its own collection, has used organic cotton, with details and embellishments ensuring less harm to the environment… For example, leather labels are certified by Oeko-Tex, while buttons and rivets are finished with a “Low Impact Finish Ensemble” (LIFE) treatment.
