TrusTrace, a platform for supply chain transparency and product traceability within the fashion and retail industries, in collaboration with Fashion Revolution and Fashion for Good, launched The Traceability Playbook.
In a statement, TrusTrace informed that the comprehensive, open-source guide offers an in-depth analysis of the evolving market dynamics and incoming legislation moving traceability from a nice-to-have to a must-have, and includes practical advice on how to leverage traceability to achieve their goals.
The initiative was driven by a collective commitment to accelerating sustainable transformation in the fashion industry, through cross-industry collaboration and knowledge sharing.
Shameek Ghosh,Co-founder and CEO, TrusTrace, comments “We’re at an inflection point as an industry, where sustainability is evolving from a ‘nice-to-have’ to a ‘must-have’ business imperative; a point at which one’s greenline is becoming every bit as important as one’s bottom line. However, with this evolution comes the need for knowledge – on how to most effectively manage this sustainable transformation – which is why we’ve teamed up with Fashion Revolution and Fashion for Good to develop this Traceability Playbook. Together, with some of the most knowledgeable, best-informed minds in the industry, we’ve created a resource for the fashion industry that will significantly support sustainable transformation.”
Providing both up-to-date insights and concrete examples of good practice, the playbook includes case studies from innovative companies such as Balenciaga, Gucci, adidas and more, as well as insights from thought leaders across the industry including Amina Razvi from the Sustainable Apparel Coalition; Paul Foulkes-Arellano from Circuthon; and Baptiste Carriere-Pradal from Policy Hub – each providing in-depth insight into their specialist topics.
