Apart from its store expansion plans in India, Jaya Shree Textiles, part of Aditya Birla Group, is planning on making forays into markets in Bangladesh, Sri Lanka and the Middle-East shortly. Besides, it also plans on growing its linen business by 8-10 per cent in 2016, that would bring in a minimum revenue of Rs 864 crore.
At present, the company’s revenue from the fabric division accounts for 96 per cent, while during this fiscal, the company expects to churn Rs 800 crore exclusively from linen business. The company, which imports its linen from Europe and processes it into fabric and apparel under the brand name ‘Linen Club’ from its plant in Rishra, West Bengal, has recently ventured into the premium apparel space. Linen Club is currently available in over 4,000 retail stores.
JST’s CEO of Domestic Textiles S Krishnamoorthy told a national daily, “Apart from increasing our exclusive store count, we are also aggressive on the retail outlets. We have been adding 300-500 stores every year and will continue at this pace.”
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Aditya Birla Nuvo is the textile and garment arm of the US$40 billion Aditya Birla Group, while Jaya Shree Textiles, a part of Aditya Birla Nuvo, operates in Rs 1,500-crore niche linen market. The company commands a market share of 50 per cent in pure linen textile, which is pegged at Rs 900 crore. To cater to the rising demand in the premium linen garment segment, JST has lined a capital expenditure of Rs 200 crore to double the capacity from its plant in Rishra,West Bengal.
JST is also planning to set up a new plant in West Bengal, Gujarat or Andhra Pradesh, which will process its imported linen into fabric and apparel.
The company currently has 127 exclusive stores, which will increase to 134 by March 31 this year, while another 40 will be added during 2016-17.
