India’s innerwear manufacturer Lux Industries is soon going to start a new 30,000 sq. ft. manufacturing unit at Ghaziabad in Indian state of Uttar Pradesh for the production of lingerie and loungewear for women. The intimate wear from Lux will hit the market by the end of March or by beginning of April, and will available be at all retail outlets that sell Lux products. The women intimate wear line will be launched under the brand name Lyra, which is currently into leggings.
“Our legging business is growing by 50 per cent a year and currently we command a market share of 38 per cent in the mid to premium segment. With that kind of credibility we are hoping to make a place for ourselves in the lingerie segment too,” said Udit Todi, Senior Vice President, Lux Industries.
It’s not only innerwear, the manufacturer is also planning to increase manufacturing and selling of their outerwear range launched by one of their premium brands ONN. “Last calendar year we sold fifty thousand pieces but by the end of 2017 we are targeting the sale of ten lakh pieces of ONN active wear, sold through our distributer and retailer chain,” added Todi.
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Furthermore, the Rs. 950-crore Lux Industries has set a target to achieve annual turnover of Rs. 2,000 crore by the end of 2020.
