Textile and retail giant Raymond has announced the appointment of Joe Kuruvilla as the Chief Executive Officer of Raymond Lifestyle.
The lifestyle arm of the company is a flagship division, which includes branded textile and apparel business including brands like Colour Plus, Park Avenue, Parx, Khadi and ethnix.
Previous to this position, Joe was serving as the Vice President-Marketing of Home Care and Beauty & Personal Care for the East Europe region in Unilever.
He has completed most of his education in India with Civil Engineering and has done MBA in Marketing from Pune University. Besides, he has done Executive Education from IIM (A).
The recently appointed Chief Operating Officer Ganesh Kumar will be reporting to him.
The company expects his experience to help drive strategy, vision and product portfolio enhancement at Raymond Lifestyle. He will be responsible for global market development along with digital adoption and alignment with emerging consumer needs.
Speaking on the onboarding of Kuruvilla, Gautam Hari Singhania, Chairman and Managing Director of Raymond Ltd., said “We are charting a refreshed approach in our Lifestyle business as we emerge in the new normal. The strengthening of the management team with the addition of Joe Kuruvilla is an exciting development and in line with our commitment to invest in global talent to enhance the scale of our business.”
Bharat Tex Special Report 2026 
