Fashion retailer Jaypore has forayed into the menswear category with the launch of kurtas, shirts, jackets and pants.
The collection will be available at Jaypore stores and online.
A part of Aditya Birla Fashion and Retail Limited (ABFRL), Jaypore as of now retails women’s ethnicwear, jewellery and accessories both online and through stores.
The brand sources from more than 70 craft clusters while retailing online as well as three stores in Delhi and Bengaluru.
Menswear by Jaypore will retail kurtas, shirts, muktasari sets, jackets, pants and more in fabrics such as mangalgiri, tussar silk, linen and cotton.
Rashmi Shukla, Business Head, Jaypore said, “Jaypore is excited to enter the menswear category and bring to it a freshness of design, crafts and fabrics. Menswear by Jaypore is an amalgamation of the rich heritage of India and the modern elements of essential wear.”
Jaypore was acquired by ABFRL for Rs. 110 crore in 2019.
ABFRL has been strengthening its presence in the premium end of the Indian wear market and diversifying into categories beyond its core men’s formal and casual wear portfolio. This includes investments in ethnic clothing.
