Varner, one of the largest fashion retailers in Scandinavia, with nearly 11,000 employees and 1,400 stores across 6 countries, has recognised traceability to be an integral part of their sustainable drive.
Moving on a sustainable path, the company has developed products using Livaeco™ Viscose from India’s textile giant Birla Cellulose, which is supported by fibre verification test, and the product is equipped with a unique QR code for each product.
The QR code, when scanned, opens a view of the entire supply chain with full geographical visibility.
It is pertinent to mention here that Varner has already completed the first project on this with their SS’20 collection and are proceeding on the same path in SS’21.
Christiane Fagertun, Global QA Manager of the company says, “With the era of sustainability the fashion industry is moving into, it is imperative we become as transparent to our customers as possible. When we expect the consumers to trust us, we must also give them enough reason to do so. This product line provides a unique perspective to the consumers by letting them find out for themselves exactly where in the world their product has been produced, and who have contributed to their production. In the process, we are also sharing knowledge of the extent of fashion supply chain with the customers.”
Major part of this line of products is being manufactured across India, but Varner is looking at prospects for starting similar initiatives in other production regions as well.
The QR code of traceability can be found on the product hangtag.
As per the sustainability report of the Varner, it has its regional production offices in Delhi since 2011 and has 14 employees. In India, it works with 12 suppliers’ 46 factories. Out of its total sourcing, India contributes about 6 per cent.
Varner consists of the fashion brands Cubus, Dressmann, Dressmann XL, Bik Bok, Carlings, Volt, Urban, WOW, Levi’s Store.
