Apparel Resources recently reported that retailers are geared up to increase their stores across India. And now Primafashion Global, fashion and lifestyle brand Nicobar and Aarké Ritu Kumar have added new stores.
Primafashion Global has launched its premium menswear brand ‘TIM Paris’ with its first store in Ahmedabad. Expecting good growth potential in the causal wear segment, the brand plans to add 12 stores this month.
“We are looking to create value for our customers by providing them apparel quality of international standard with affordable local price. Our target is to cover masses in Tier-3 and Tier-4 towns,” said Capt. Rahul Rajyaguru, Co-founder and Director of Primafashion Global.
As per the reports, the company has earmarked an investment of Rs. 75 crore by the end of 2023 and expects to open 52 physical stores by March 2023 across India.
Also Read: Indian apparel retail poised for ascendancy amidst economic revival
In another development, fashion and lifestyle brand Nicobar has also opened a new store in Bengaluru. The store houses its selection of menswear and womenswear as well as its accessories and home décor lines.
Well-known Aarké Ritu Kumar has also opened its fifth store and its first in Gurugram. The store launched with the brand’s spring/summer collection of vintage-inspired floral prints and floaty silhouettes.
