India’s largest retailer Reliance Retail Limited has entered into a long-term partnership with American fashion brand Gap Inc. to bring the latter to India.
Through the long-term franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India.
Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms.
In a statement, Reliance informed that the partnership is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail networks and scaling local manufacturing and driving sourcing efficiencies.
Akhilesh Prasad, CEO, Fashion & Lifestyle, Reliance Retail Ltd., said “At Reliance Retail, we pride ourselves in bringing the latest and best to our customers and we are happy to announce the addition of iconic American brand Gap to our fashion and lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision to bring industry leading fashion products and retail experiences to their consumers.”
Adrienne Gernand, MD, International, Global Licensing and Wholesale at Gap Inc., said “We look forward to growing the Gap business across key international markets. Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe, while continuing to diversify our business portfolio through our partner-based model.”
Reliance Retail is the largest and the most profitable retailer in India with the widest reach. The company already has many international brands’ right in India.
