D2C womenswear company Berrylush has revealed that Klub, a platform for revenue-based finance, has provided the company with an investment of Rs. 8 crore. The company intends to use the funds to support strategic goals, expand its product line and improve consumer experiences across all platforms.
“This investment comes at a crucial juncture as we gear up for the festive season, where we anticipate a great demand surge of 80 per cent as compared to 2022. The funds with zero equity dilution will enable us to enhance our infrastructure, expand our product range, and amplify our marketing efforts to provide our customers with an unmatched online shopping experience,” said Alok Paul, Co-founder and COO at Berrylush.
The brand claimed that Berrylush has experienced a 5X increase in revenue over the previous two years. Alok Paul added that the company is planning to broaden the selection of products. Berrylush recently introduced swimsuits, knitwear, winter apparel, purses, belts, perfumes, and accessories. The company also recently introduced Berrylush Curve, a size-inclusive sub-brand that now accounts for 11 per cent of its net revenue.
The D2C brand also wants to grow its geographic reach and increase its visibility across a variety of market groups. Alok said that the company is planning to expand globally through its website, mobile app and Amazon to the USA, Europe and Australia at the start of 2024 and that the company is currently setting up its supply chain for the same.
Bharat Tex Special Report 2026 
