Athletic apparel and footwear brand Adidas has launched its Home Of Sport concept store in Mumbai on the Linking Road, the company wrote on social media.
“Mumbai, say hello to our newest Home Of Sport concept store! We’ve woven Mumbai’s vibrant culture into every fiber of our store’s design – from handcrafted carpets inspired by Paithani art and visuals inspired by our love of cricket,” Adidas said in a LinkedIn post while sharing images of the new store.
The store has the first-ever ‘run lab’ in India, designed especially to help customers find the perfect running shoes. Additionally, it features a ‘made for you’ area where customers may collaborate with the store crew and local artists to co-create designs.
The store features a shop-in-shop devoted to Adidas Originals in addition to a unique women’s section. It also holds Mumbai’s inaugural Y-3 shop-in-shop.
