Indian homegrown sustainable fashion label Eka, is amongst the latest to join the number of brands who have stepped up to positively contribute towards combating the global coronavirus crisis.
After receiving the required clearance by the district Municipal Corporation to operate in accordance with health and safety guidelines, Eka has started manufacturing protective face masks crafted from leftover textile scraps and has revealed plans to continue the initiative.
So far, the label has already donated 1,000 non-surgical masks for the underprivileged to the district administration and is supporting local craft clusters by continuing to work with them.
Commenting on the same, Eka announced via Facebook that, “It is ongoing work and we will continue to send approximately 300 to 500 masks each week. These are made from fabric scraps, 100 per cent natural, washable and reusable.”
Eka’s Spring/Summer 2020 collection was created in collaboration with the Telangana State Handloom Weavers’ Co-Operative Society, and features Ikat weaves with floral motifs.
The collection upholds Telangana’s rich traditional crafts.