Rajat Sikka, Managing Director and Co-founder of Delhi-based premier apparel export house Saivana Exports, New Delhi, has come up with a book “Stitching It Right”, the entrepreneurial journey from a car garage to Harvard.
The book is a sincere effort to help recognise the potential pitfalls in what could be an adventure.
It is a therapeutic look at the romance of entrepreneurship and looks at how several factors can impact a start-up business, It also gives some thoughtful points to pivot upon and understands how some of these challenges may be seen as obvious but unavoidable.
Apart from getting inspired by the real-life stories of Rajat and his company Saivana, the book also helps to put entrepreneurial dreams in perspective, and identify factories that can impact one’s business.
The book helps young entrepreneurs to set up their own fashion houses and help them make it big. It talks about possible hurdles he or she might face as they grow their company and also offers tips on how to handle their people.
Talking about the motivation behind the book, Rajat has a spirit to help young aspiring fashion designers to sustain in the industry.
Apart from successfully running an export house, Rajat is an avid angel investor in numerous start-ups. One of them is the Indian Angel Network, which is Asia’s largest network of Angel investors keen to invest in early-stage businesses.
All the learning and efforts of Rajat to overcome small and big challenges of business reflect beautifully in the book.
This book has interesting detailing of his years and lessons from founding the company. He brings on an exploratory journey as reader travels across the dustyback roads of Tughlaqabad (Delhi) in the 90s to the cobbled streets of Paris and even the ivory halls of Harvard.
