AJIO – a leading Indian fashion e-tailer – has launched AJIOGRAM, a D2C-focused content-driven interactive e-commerce platform. With this initiative, the e-tailer aims to empower Indian fashion startups that are challenging the norms with their vision and innovative products.
AJIOGRAM can be easily accessed by switching stores within the AJIO app. It aims to onboard 200 exclusive homegrown D2C brands by next year to offer customers a wide range of options from streetwear to fast, artisanal, minimalistic, quiet luxury, slow and sustainable fashion.
Vineeth Nair, CEO, AJIO, remarked, “The emerging new generation of shoppers seek more than just a product from the brand; they seek a vision and a purpose. Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. AJIOGRAM will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging AJIO’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India.”
AJIOGRAM caters to shoppers who seek fashion aligning with their personality and interests, as well as purpose-driven niche brands with limited edition items.
Top brands available exclusively on AJIOGRAM include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, MIDNIGHT ANGELS BY PC, Monks of Method, Crafts and Glory among others.
AJIO will assist and offer dedicated support to the D2C brands to scale and achieve their strategic revenue growth. The platform offers a unique brand-centric approach wherein, unlike the status quo, brands get higher visibility with an immersive discovery experience to showcase their range of styles.
