Asics, the much known sportswear fashion brand from Japan, plans to enhance its retail presence in India.
The brand, reportedly, intends to unveil 20 new stores in the 2020 financial year.
Asics, notably, has 41 stores currently in India of which 4 are concept stores in the cities of Goa, Hyderabad and Mumbai. More concept stores are in pipeline.
The exclusive stores are meant to introduce highly technical aspects of Asics’ products to its consumers so as to create a powerful brand experience.
India continues to remain a big market for Asics, with the sports brand also running an exclusive and successful website for India.
The new stores, which will be one of the major attractions in 2020, will showcase the best of apparels for men and women in addition to displaying trendy running shoes.
ASICS has been developing sports footwear and clothing for more than 5 decades.