ASICS, the Japan-based sportswear brand, has further strengthened its retail concept in India.
Known majorly for its apparels, footwear and fashion accessories, the retailer has launched its new store at Orion Mall, Bengaluru.
The launch of the new store is retailer’s 11th in South India.
Spread over an area of 1,035 square feet, ASICS Orion Mall is all set to offer its customers a vibrant and immersive shopping experience with a wide range of ASICS’ complete running and training collection alongside sports style and performance categories.
Elated over the launch of the store, Rajat Khurana, MD, ASICS India and South Asia, said “As the world steps into the new normal where health and sustainability are the need of the hour, ASICS’ new store is completely aligned with our efforts to promote a sound body and mind experience for our consumers.”
Talking about the strategic relevance of South India market for ASICS, Rajat added that the brand will continue to bring latest in retail experiences for its consumers in the region and help them select best products for their individual needs.
The move by the retailer is being considered strategic as Sportswear is fast growing in the country – especially in this new normal world where people are opting for a healthier and fitter lifestyle.
The new store has been developed with a unique concept design that strikes a balance with the highly technical aspects of ASICS’ products with natural warm finishes, features and materials to create a powerful brand experience.
Notably, ASICS India today has over 55 stores across India, Sri Lanka and Bhutan.