Homegrown brand BIBA has introduced BIBA NXT, a new sub-brand targeting younger consumers, marking its entry into the contemporary ethnic wear segment.
Some of the styles offered by the brand include halter-neck kurtas, corset-style tops, skirts, lace up printed kurti, back strappy tops, midi dresses, floral side slit maxi skirts and back crop tops.
The collection combines traditional prints with modern cuts and is priced between Rs. 899 (US $9.55) and Rs. 1,999 (US $21). It is available on the brand’s website as well as leading e-commerce platforms.
With BIBA NXT, the company is expanding beyond its core offerings to cater to Gen Z and young millennials.
Founded in 1988 by Meena Bindra, BIBA operates over 330 stores across 26 states and is also present in major retail chains such as Shoppers Stop, Lifestyle, Pantaloons etc.
BIBA reported consolidated revenue of around Rs. 783–798 crore (US $83 million – US $84.78 million) for FY 2025 with a growth of about 4% compared to the previous year.
