To make athleisure as accessible as daily necessities, CAVA Athleisure, a start-up athleisure clothing brand, has teamed up with Zepto, India’s top quick commerce platform.
Shreya Mittal, Co-founder of CAVA, expressed her excitement about the partnership with Zepto, emphasising how athleisure has seamlessly integrated into daily life, balancing fitness and active workdays. She highlighted the brand’s commitment to providing fashion-forward and functional athleisure on-demand, catering to consumers’ needs whenever they arise.
This collaboration strengthens CAVA Athleisure’s remarkable growth trajectory. In six months after a round of seed funding led by Spring Marketing Capital in June 2024, the brand’s valuation increased to Rs. 120 crores. CAVA is better equipped to carry out its strategic expansion plans thanks to this rapid growth, which includes a major push into retail and offline channels in 2025.
Along with launching a new range of men’s sportswear, CAVA plans to launch trademarked textiles that have been the subject of years of intensive research and development.
With the help of Zepto’s extensive distribution network, CAVA hopes to streamline the customer’s purchase experience and empower them to take immediate action towards their fitness objectives, be it an impromptu exercise or a last-minute gym session.
