Centric Brands has announced a licensing agreement with Authentic Brands Group for the fashion brand Vince, concentrating on accessories.
Centric will take care of the design, manufacturing, and distribution of Vince-branded handbags, small leather goods, and belts for both men and women, as per the terms of the agreement.
The Vince accessories will be priced from US $ 125 and US $ 225 for belts and small leather goods, and US $ 250 to US $ 595 for handbags. These products will be made available via department stores, specialty retailers, and e-commerce platforms.
Jarrod Kahn, the president of accessories at Centric Brands, shared optimism about the collaboration, pointing out Centric’s expertise in design, sourcing, and marketing, aiming to influence Vince’s brand identity for a successful venture.
This collaboration forms upon a longstanding partnership between Authentic and Centric Brands, which includes several brands like Frye, Hervé Léger, Izod, Quiksilver, Billabong, and Roxy.
Besides, it mirrors Centric Brands’ ongoing efforts to expand its portfolio, following the latest addition of Jennifer Fisher jewellery.
Jarrod Weber, group president of lifestyle and chief brand officer at Authentic, highlighted Centric Brands’ track record in translating brand identity into pleasing products for consumers. He shared satisfaction in extending their partnership to provide accessories that represent the sophistication and style related with Vince.
