Leading Indian lingerie and apparel brand Clovia has recorded a significant surge in revenue, reaching US $ 53.03 million in the fiscal year 2024. Massive celebrity endorsement and the brand’s strategic initiatives like strong brand positioning have positively impacted their growing customer base.
The lingerie brand has a broad retail reach, encompassing 2,000 multi-brand outlets and 600 large-format stores. In addition to this, Clovia also has a robust online presence and 13 new exclusive brand outlets, bringing the total count to 75.
The brand has made popular celebrity endorsements with renowned names like Shraddha Kapoor and Manushi Chillar. They’ve diversified their offerings by launching John Players Men’s innerwear and kids’ nightwear.
Co-founded by Pankaj Vermani, Neha Kant, Suman Chowdhury, Soumya Kant, and Abhay Batra in 2015, Clovia has emerged as a dominant player in the Indian lingerie market. The brand’s focus on innovative technology, such as its proprietary bra fit-test tool, has led to a significant increase in customer engagement and loyalty.
Clovia guarantees superior product quality and timely delivery by meticulously controlling its supply chain.
