Offering denim, pants, and trousers, the growing D2C fashion brand Off Duty has raised Rs. 4 crore from revenue-based financier Velocity.in.
The brand, started in 2013 with Madish, saw an opportunity in the digital space, and took it.
It claims to have generated revenue of Rs. 4.5 crore in the first year and expected to have revenue of around Rs 15 crore in the current fiscal.
Shahbaaz Khan, Co-founder of Off Duty said, “We noticed a gap between the fashion trends in India and the international markets and sought to bridge that gap by providing fashion-forward products that people in India could buy.”
Abhiroop Medhekar, CEO of Velocity said, “The age group of 15–24 years old makes up a significant 18 per cent of the Indian population. Many young adults in India are interested in fashion, and want to keep up with the latest trends. This can be seen through the growing popularity of young fashion influencers on social media platforms.”
He further added that “we are confident in the founders and their approach to catering to hi-street global fashion at affordable rates.”
