Flipkart’s value platform 2GUD has entered into a partnership with Japanese designer consumer products brand Miniso India, ahead of the upcoming festive season.
So, what’s this partnership about!
2GUD will provide online distribution rights for Miniso’s products in India starting from the end of September.
Flipkart, in a statement, said that Miniso’s e-commerce partnership with 2GUD will enable the brand to leverage this independent value platform’s million plus customers across the country and help it reach the consumers in Tier-2 and Tier-3 cities.
Launched in August 2018, 2GUD has products in more than 150 categories.
Miniso India plans to bring its merchandise ranging from household and consumer goods and other non-durables to the 2GUD platform, with an initial strategy of going live with 60 curated products and scaling up the selection over the next few months.
Chanakya Gupta, Head of 2GUD, said, “2GUD caters to hyper-value-conscious customers beyond metros and Tier-1 cities, while keeping in mind the growing aspirations of the next 200 million customers online. We have customers coming from more than 3,000 cities in the country who are seeking to maximise value without compromising on quality, and Miniso’s products fit that proposition perfectly.”
Tyrone Li, India Head, Miniso, said, “The Miniso brand is based on the tenet of bringing high-quality goods to its audience at competitive prices with a focus on a weekly upgradation of product categories. We are committed to creating the best shopping experience for our consumers online as we do offline. We believe this collaboration with 2GUD will help us strengthen our resolve and achieve this goal on a large scale.”