GUESS has collaborated with swimwear lifestyle website and brand A Bikini A Day for a new collection, as announced earlier this month.
Designed for the confident beach dwellers, the collaboration is a dream come true for swimsuit models, bikini connoisseurs and A Bikini A Day founders, Natasha Oakley and Devin Brugman, who share a mutual love for beach, travel and bikinis, despite living in two different corners of the world. The limited edition 13-piece capsule collections includes one-piece and two-piece swimsuits with back-plunging details, which feature gingham prints and pink floral patterns on off-the-shoulder bikini tops and high-waist bikini bottoms.
Directed by Paul Marciano, Chief Creative Officer for GUESS and shot by LA-based fashion photographer, Tatiana Gerusova, the campaign features Natasha and Devin in a series of images reminiscent of iconic GUESS ad campaigns from the 80’s and 90’s.
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“Designing a collection for Guess has always been a dream of ours and we are so excited to fuse our two passions together by creating an iconic and vintage inspired swimwear line for Guess,” stated Oakley and Brugman, adding, “Our brand is built on the foundation that women should feel empowered, strong and beautiful and we believe Guess embodies that same mindset.”
Previously, GUESS has partnered with rapper A$AP Rocky on two collections and Fox television show Empire while A Bikini A Day has partnered with Tory Burch, Billabong, Vix Swimwear and has also launched a personal brand called Monday Swimwear, in the past.
The GUESS x A Bikini A Day swimwear capsule collection will be available from May 16 at GUESS stores and website.
