The multinational retail-clothing company, H&M has decided to tap the performance wear market by launching its very own sports collection. The brand has designed this line by taking into consideration careful insights from discussions with the Swedish Olympians. Thus, the Swedish Olympians and the Paralympics’ teams at the upcoming 2014 Winter Games in Russia and the Summer Games in Rio de Janeiro in 2016 will be dressed in the brand’s clothing. The collection, named ‘H&M Sport’ is designed for men, women and children, with a range of windproof and water-repellent running jackets; warm-up tops and trousers; comfortable yoga clothes; tennis outfits and warm outdoor fleeces.
H&M launches an activewear sports line
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