Sansaar, the premium home furnishings brand founded by sisters Sanjana and Sarah Arora under the D’Decor Exports group, has entered into a strategic partnership with Bru Textile’s Fabric Library to introduce its fabric collections to the Gulf Cooperation Council (GCC) market. The brand’s launch in Dubai marks its first international expansion.
The partnership was completed in early December 2025 and follows a business-to-business-led distribution model. Under the arrangement, Sansaar’s premium home furnishing fabrics have been placed across selected retail and trade counters in the GCC. The collaboration draws on Fabric Library’s established regional presence and deep expertise within the Middle East’s interior design and furnishings ecosystem.
Gary Neiman, director at Bru Textiles, said Sansaar reflected a new generation of design-led and culturally aware leadership. He said the partnership was based on a shared commitment to collaboration, creativity and long-term value, and represented an alignment of values aimed at building a meaningful and enduring brand for the future.
Sarah Arora, co-founder of Sansaar, said the company was grateful to the Fabric Library team for recognising the brand’s potential and enabling its entry into the GCC market. She said Fabric Library’s understanding of the region, distribution capabilities and long-standing industry relationships made it a strong partner for Sansaar’s international growth, adding that both companies shared a commitment to quality, design integrity and sustainable value creation.
Sanjana Arora, co-founder of Sansaar, said the partnership marked a significant milestone as the brand took its first step beyond India. She said Sansaar was drawing on the craftsmanship, quality and legacy associated with D’Decor while building its own bold and entrepreneurial identity. She added that strong family values and business ethics remained central to the brand’s philosophy.
With its Dubai launch, Sansaar has formally entered international markets and laid the groundwork for a phased global expansion strategy, focusing on selective geographies and strategic distribution partnerships.
