A leading menswear brand in India catering to the needs of the cosmopolitan and mature man, Indian Terrain Fashions Limited is planning to expand its retail footprint in Tier-2 and Tier-3 cities in the country.
Having made a strong presence for themselves in the Indian market for 20 years now, the brand looks forward to open new stores in those cities.
Charath Narasimhan, MD, Indian Terrain Fashions, shared that the Chennai-based company has realised the significance of adopting the new normal in the wake of the COVID-19 pandemic.
The brand must devise newer ways to reach out to the customers, he further underlined.
Indian Terrain Fashions has planned to unveil 15 new retail stores in Tier-2 and Tier-3 cities, including Lucknow, Hubli, Ooty, Siwan and Ganganagar.
Since digital has been going strong especially during the current uncertain times, the company – with an aim to fortify its online presence – has already begun devising digital strategies.
It is also working towards strengthening partnerships with other e-commerce portals including Myntra and Flipkart.
‘Store-to-Door’ is one such digital concept by the brand, through which a curated virtual catalogue is sent to the consumer via social media platforms and the product is delivered at the consumer’s doorstep.
At the same time, shoppers who prefer to have in-store experiences can fix appointments and make digital payments.