Jaypore, a handicraft and artisanal brand opens its third store in Hyderabad as it displays the unique heritage of India’s artisans.
The lately inaugurated third outlet of the artisanal lifestyle brand Jaypore, under ABRFL, provides patrons a voyage all through India’s artisanal legacy. The 1,675 sq.ft. emporium pays reverence to the Phulkari art from Punjab. Jaypore’s partnership with artisans straddling over 30 craft clusters across India guarantees the preservation of conventional techniques and patterns, while also catering to modern sensibilities.
As per Sooraj Bhat, CEO-Ethnic Business at ABFRL, the launch of the store marks a milestone for both Jaypore and ABFRL, providing a wide array of products ranging from women’s and men’s apparel to home décor, jewellery, and accessories. The clothing collection displays India’s legacy crafts such as Kalamkari, Chanderi, Ajrakh, and Benarasi.
