Reliance Retail’s value fashion and lifestyle chain, Smart Bazaar, has opened its first brick-and-mortar store in Cherukupalli. This multi-brand outlet strengthens the business’s retail footprint in Andhra Pradesh, launching with a variety of offers for local shoppers.
“India’s largest savings bazaar is here,” announced Smart Bazaar on Facebook. “Smart Bazaar is now open at Boorlamma Street Property, Cherukupalli, Andhra Pradesh. Get maximum savings on everything, everyday!”
Smart Bazaar offers a wide range of products, including clothing, accessories, groceries, kitchenware, and homeware. The brand focuses on value retail, catering to family-oriented shoppers.
In addition to expanding its physical retail presence, Smart Bazaar is also broadening its brand and product selection. This month, the chain partnered with the personal care and beauty business Mamaearth to offer a range of natural beauty products, including color cosmetics and skincare, across its stores.
Smart Bazaar recently introduced its summer clothing collection, featuring womenswear that includes ethnic kurta sets and casual western wear in bright hues and relaxed silhouettes.
Launched by Reliance Retail, Smart Bazaar specializes in large-format stores. It operates in locations where Future Group’s Big Bazaar stores once stood and has outlets in Tier 1, 2, and 3 cities across the country.
