Leading American fashion brand Kenneth Cole has inked a ten– year permitting agreement with Brandzstorm India Marketing, which will be in-charge of the manufacturing, designing, distribution and retail of Kenneth Cole products such as garments, footwear, travel gear and leather items in India and a few neighbouring countries like Sri Lanka, Nepal and Bangladesh.
This is another stepping-stone for Kenneth Cole’s ongoing plan for a worldwide reach. Asian markets have always been an opportunity for growth for every international brand and footprints of the brand offerings in all categories in India are a promise of the same.
Brandzstorm India Marketing has strategically planned Kenneth Cole’s penetration into Indian Retail through leading e-commerce portals, shops-in-shops, prime department stores and multi-brand boutiques. Beginning this year, Kenneth Cole will initiate its operations in India. In addition, it is planning to open two exclusive boutiques.
With leading global brands such as Swiss Eagle, Steve Madden, Lamborghini, Superdry, Giordano as their clientele, Brandzstorm is a chief proprietor for exclusive fashion brands in India. Presently the organisation markets in categories of apparel, bags, fashion accessories, travel gear, watches and eyewear.
Kenneth Coleman brings in contemporary classic designs and its distinctive New Yorker feel to the Indian Retail market. India has witnessed a rise in demand for Global fashion names and the products offered by Kenneth Coleman taps this substantial potential and make the most from this deal.
