Parfait, a US based lingerie brand, is aiming for 150 shops across India in the coming months. For now, the plus sized lingerie brand has over 17 shop-in-shops located at multi brand outlets including Project Eve, Jashn, Revoluzion Plus, Amydus across metro and non metro cities. The brand plans to open more shop-in-shops at stores like Lifestyle, Central and Shoppers Stop.
The lingerie company has a network of 700 stores across the US, the UK, Hong Kong and Canada and serves women across 20 plus countries through online and offline stores. The brand is committed to provide and produce lingerie for all types of body shapes and sizes with bras, sports bras, boy shorts, high waist briefs, baby dolls and bustiers.
Parfait’s new spring/summer 2019 collection includes range of romantic new styles, colors and silhouette expansions evocative of secret gardens, seaside sunsets and balmy summer evenings. For the Indian plus size women, the brand is offering an unlined wire bra featuring flirtym double-strap detail over the bust. At present more than 60 per cent women in India wear some amount of plus-size clothing.