Womenswear brand MellowDrama has embraced laser cutting and other advanced technologies to expand its apparel offerings with the launch of its new collection, ‘Utopia’. This line showcases a variety of 3D shapes and textures, blending handmade and machine-rendered details.
“Utopia emerged from a desire to capture the boundless energy and optimism of summer days,” said MellowDrama’s designer Aaina Mahajan in a press release. “I wanted to create pieces that felt like wearable expressions of sunlit joy. Inspired by the dancing interplay of light and colour, this collection combines our signature hand-craftsmanship with a fearless approach to vivid hues, bold patterns and unique textural elements to craft a multi-dimensional experience that is both vintage-inspired and utterly modern.”
Featuring a bold colour palette of red, white, and navy blue, the collection includes western and fusion-style garments such as mini skirts with oversized bows, button-down shirts, and matching sets. The collection is available in the brand’s flagship stores and on its direct-to-customer e-commerce store.
“The collection pays homage to the vibrance of summer, this collection is a gateway into a world where reservation is a thing of the past and flamboyant palettes reign supreme,” said Mahajan. “Utopia embraces hand-stitched contemporary craft and patterned illusions to add another dimension to our trademark style.”
