Estilocus, a Bengaluru-based menswear label, is set to expand its retail presence beyond Kerala, with plans to enter key markets across southern and western India, including Goa and Maharashtra.
The next phase of expansion, scheduled for the coming quarter, will see the launch of eight new stores across the southern region. This includes three outlets in Kerala, three in Telangana, and two in Tamil Nadu. The company is also assessing opportunities to establish a presence in Karnataka, Andhra Pradesh, Maharashtra and Goa.
According to the company, the new stores will be strategically located in high-footfall commercial areas and emerging lifestyle hubs across Tier-1 and Tier-2 cities. The retail formats will cater to both high street locations and shopping malls.
Ladeesh PC, Director and Co-Founder of Estilocus, was reported as stating that the expansion was being driven by a combination of favourable market conditions and the company’s internal readiness. He indicated that the targeted regions had demonstrated strong demand for minimal, everyday menswear positioned between mass-market and premium offerings.
He further noted that the company viewed these new markets not merely as geographic extensions but as continuations of a customer mindset it had already validated. He added that entering regions aligned with the brand’s design philosophy would enable it to scale operations while maintaining its core identity.
Founded in 2019, Estilocus operates in the mid-premium segment, targeting men aged between 25 and 45 across urban and emerging markets. Its product portfolio centres on minimal and functional apparel, with a focus on quality, fit and durability.
The company reported an 83% year-on-year increase in revenue between FY 2024–25 and FY 2025–26, supported by strong performance across both online and offline channels.
As part of its long-term growth strategy, Estilocus aims to establish a pan-India footprint, with South India serving as its core market and western regions representing the next phase of expansion.
