Bollywood actor Ayushmann Khurrana has joined global lifestyle brand Nautica as its new Indian brand ambassador.
The brand’s most recent spring/summer collection campaign, which was released nationally across print, outdoor, social media, and top internet channels, will include Khurrana.
By this partnership, Nautica hopes to capitalise on the actor’s fame and increase its exposure to the target market across the nation.
Commenting on the association, Ayushmann Khurrana in a statement said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.”
Venu Nair, chief of strategic partnerships and omni channel at Myntra added, “With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.”
Flipkart Group has the licencing and distribution rights of the Authentic Brands Group-owned brand Nautica in India. It is available in physical stores and online on Myntra, Flipkart.