Gen Z-focused fashion tech startup Newme has launched its first store in Telangana. The 5,000-square-foot store offers a wide range of women’s western wear.
Newme’s inaugural store in the city, offered shoppers a 25 per cent discount on products for the first three days, according to a press release. The store’s design revolves around the ‘Girl Dome’ concept, featuring a light pink ceiling and graphic logos that create a playful and youthful atmosphere. A focal point is Newme’s signature chameleon logo, along with a large 3D brand name sculpture.
“Hyderabad has always been close to our hearts with its vibrant culture and dynamic consumer demographic,” said Newme’s CEO and co-founder Sumit Jasoria at the store opening. “With data at the core of our business, we see a significant percentage of our online shoppers ordering from this city. To cater to it we have launched our biggest retail store in India, right in the heart of Hyderabad.”
Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary founded Newme in 2022. The brand has also recently opened stores in Bangalore, Mumbai, and Chandigarh, with plans to strengthen its omni-channel presence over the next 12 to 15 months. Upcoming store locations include Indore, Chennai, Delhi, Gurgaon, Kolkata, Guwahati, and other Tier 1 and Tier 2 cities.
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