NEWME, a Gen Z-focused fashion brand, has expanded its offline retail presence with four new stores in Agartala, Raipur, Jaipur and Hyderabad during this Navratri festive period. The openings mark the brand’s entry into Agartala and Raipur, its fourth outlet in Jaipur and its second store in Hyderabad.
With these additions, NEWME has reached 44 stores across India, including new outlets in Lajpat Nagar, Delhi, and Model Town, Jalandhar. The company has opened 26 stores in 2026 so far, compared with 18 stores during its first three years of operations. It plans to increase its store count to 50 by December 2026 and 60 by March 2027.
Over the past two months, NEWME has expanded into Jalandhar, Jodhpur, Ludhiana, Visakhapatnam and Vadodara while strengthening its presence in Delhi, Mumbai and Rajasthan.
In August, the brand opened five stores across Delhi, Mumbai and Rajasthan, with high-footfall high streets emerging as a key focus alongside shopping malls.
According to the company, offline retail contributes more than 30% of its business and has recorded 100% year-on-year growth. Its store expansion strategy is guided by digital demand, consumer behaviour and location-level performance. The brand also offers NEWME Zip for faster delivery of trend-led fashion.
Founded in 2022, NEWME is an India-based fashion and consumer internet company focused on Gen Z consumers.
It offers trend-led collections through its digital platform and physical stores and has served more than 35 lakh customers to date. The company is backed by Accel and Fireside Ventures.
