Tamil Nadu-based footwear manufacturer R2sportswear plans to raise around Rs. 100 crore in FY28 to expand its marketing activities and manufacturing capabilities. The company has already secured Rs. 45 crore from the founding family of Indian apparel brand Go Colors and invested around Rs. 50 crore in the business, according to its founder, Pullela Gopalakrishna Bachi.
R2sportswear manufactures footwear under its State of Joy brand, which recently launched a new product line, Anatom, in Chennai.
Co-founded by shoe technologist Pullela Gopalakrishna Bachi and footwear veteran Dasari Raju Ramesh, State of Joy offers unisex casual sneakers and performance footwear focused on everyday comfort and biomechanical design.
Since its inception, the brand has sold more than 5 lakh pairs of footwear and generated cumulative brand revenue of Rs. 93 crore through August 2026.
State of Joy currently offers more than 350 stock-keeping units (SKUs) and reaches consumers through over 4,000 retail touchpoints nationwide. Its distribution network includes more than 300 large-format store locations, including Centro, INC.5, Regal and Reliance Retail outlets.
The brand has also expanded its presence through multi-brand outlets and digital channels in markets such as Mumbai, Bengaluru, Hyderabad and Chennai.
The company’s growth strategy centres on product development, expanding its retail network and strengthening its market presence. It is also exploring expansion into West Asian markets.
