Reliance Brands Limited (RBL) has unveiled a store for Giorgio Armani’s sportswear brand EA7 Emporio Armani at Select City Walk in Saket, New Delhi while also making it available on its fashion portal Ajio.
This marks the first standalone store dedicated to Armani’s sportswear in the country.
Spanning 560 square feet on the ground floor of the mall, the store’s interiors were conceptualised by Giorgio Armani’s team of architects and features clean lines, white colour scheme and geometric shapes.
Meanwhile, the sport-inspired ‘7 pattern’ leads the consumers to the most important areas within the store, and is also found on the external facade, giving a distinguished appearance to this new home for the EA7 collection.
“The consistency of the space is enhanced by the black bulkhead that wraps the store in two luminous rings,” the brand stated in a press release.
Launched in 2004, this arm of luxury brand Giorgio Armani specialises in men’s and women’s sportswear for training, water sports, basketball, tennis and mountaineering amongst others.
Collections include swimwear, leggings, T-shirts, shorts and sports bras.
The Armani Group is a leading fashion and luxury goods maker which produces and retails products across categories like apparel, accessories, eyewear, jewellery, home interiors, cosmetics and fragrances under the banner of various brands: Armani Exchange, Emporio Armani, Giorgio Armani, etc. Each brand caters to a specific target audience.