Shein, China’s fast-fashion retailer, appears all set to return to India after over a year of absence.
And this time it’s on Amazon India as opposed to its dedicated e-commerce site where it operated previously.
Shein retails apparels, accessories and lifestyle goods in the value segment of the market and mainly caters to Gen Z and millennial customers.
As per media reports, Amazon India users noticed a banner on Amazon India’s e-commerce platform announcing that Shein will launch on the e-commerce site as a part of its upcoming Prime Day sale event.
Although the banner no longer appeared on the site some hours later, a number of users had taken screenshots. Neither Shein nor Amazon India have yet made any official statement on the matter.
It remains unclear whether Shein plans to launch on Amazon as a registered seller or as a sub-platform on Amazon India’s website.
It is important to mention here that Shein temporarily paused its operations in India on 11 July 2020 in response to the Government of India’s decision to ban numerous Chinese apps; the business had announced on Facebook in a message which is still at the top of its Facebook page.
The Government said it had banned the apps over data security concerns.
Shein was popular due to its inexpensive catalogue while catering to the latest fashion trends. The listing on Amazon India has gotten Shein fans excited for the new launch.