Some of the Indian brands are aggressively growing on multi fronts. One of them is Sonalee Paithani, a luxury Indian womenwear company.
It has now forayed into offline retail selling with its first megastore launch in Nashik.
The brand has also roped in Marathi actress and popular celebrity Sonalee Kulkarni as brand ambassador. Apart from the store, the company will also soon launch an e-commerce site to make it more convenient for consumers.
The collection of the company also has handmade zari work, crafted by their own team of qualified artisans. Considering the ongoing post -pandemic market trend and the upcoming festive season, the brand aims to sell nearly 1 lakh pieces over the next two quarters this year.
In the long-term plan, they hope to foray into the global market and curate customised products for overseas consumers.
Sonalee Paithani also makes customised Paithani sarees on demand and it also manufactures evening gowns, wedding outfits and many more.
The megastore, designed by architect Dhananjay Mahale of Interarch Associates, will display over 25 types of only Pathani sarees and more than 75 types of other saree collections.
Bhausaheb Kokhale, Director of the company said at the launch of the megastore, “We have close to three decades of manufacturing experience for Paithani sarees and it is the right time to take the brand closer to the consumer. Traditional attires always have a special place in our hearts and there is a sentimental value attached to it. Be it our festive season or any special occasion, adorning our tradition and culture adds more zest to the celebration. We are delighted to bring the magic and beauty of our products to Nashik.”
The brand will launch its campaign ‘Pratek Strichya Mani, Fakt Sonalee Paithani’ which essentially means that Paithani Sarees is the first choice for every woman.
The manufacturing of the company happens at their plant in Yeola, Nashik – Paithani capital of India.