A Venture Studio – Nogle – focusing on building innovative technology solutions has unveiled a 3D real-time virtual styling system/platform – Style.me at Innovex, organized by Computex. Setting stage for a quantum leap in e-fashion retailing all over the world, Style.me will enhance the experience of online shopping by delivering a new way for buyers to try on clothes, create new looks and share with friends on social media.
It permits users to create a 360-degree avatar of themselves – complete with their body measurements, skin tone, and hair colours – and digitally try out a clothing when shopping online.
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CEO and Founder of Nogle, Jonathan Leong remarked “We believe that the evolving reliance on technology in our everyday lives will definitely ignite a transformation that is redefining the fashion industry. Style.me offers an engaging, personalized and interactive shopping experience, which is key to for all players in the industry to get ahead of the curve.”
Apart from the personalized digital experience online, Style.me will also enable brands in understanding their customers better. From the popular body sizes, styling penchants, to their favoured garment picks, Style.me aims to create a consummate breadth of customer data to help marketers make data-informed decisions – from accurate fitting to well-planned apparel design.
Chairman of IBrands Global, Marc Garson, said, “The unique data sets that Style.me offers is something we are very curious to explore. We are dedicated to giving our customers the most engaging and personalized experience possible, and Style.me is at the heart of this. Style.me gives us a better understanding of the size and shape of our shoppers, we can now personalize our communications to them and tailor garments better to their body shapes.”
