British fashion brand Superdry has opened its first Superdry Sport store in Mumbai, marking its presence into India’s premium activewear retail segment.
The store has opened as a performance-focused retail destination in one of Mumbai’s most frequented shopping markets and has been developed around technical fabrics, functional construction, and an athletic design-led layout aimed at customers looking for premium fitness wear.
Superdry’s India operations have followed a multi-category retail format that includes outerwear, casualwear, and accessories. However, the Superdry Sport store marks a category-specific expansion, with the entire space dedicated to sport and performance apparel.
The new Superdry Sport outlet in India showcases its latest collection across two segments, SPORT, featuring performance training wear with moisture-control technology and durable construction, and STREET ’N STYLE, offering athleisure designed for both workouts and everyday wear.
“The partnership aligns with changing consumer preferences where fitness is increasingly integrated into daily lifestyle choices. With the Mumbai launch, Superdry is strengthening its presence in India’s premium apparel market while expanding into the growing activewear category,” said Superdry.
India’s athleisure and sportswear market is on track to grow from US $13.5 billion in 2024 to US $21.25 billion by 2033. That headline number explains why global giants such as Nike Littles, ANTA Group, and Wilson Sporting Goods are making their debut in India.
In India, Reliance Brands Limited (RBL) operates the brand’s largest network and holds a 76% stake in the brand’s IP for India, Sri Lanka, and Bangladesh. Since introducing Superdry to India in 2012, RBL has expanded the brand to 200 points of sale across 50 cities, with its e-commerce footprint extending to over 2,300 cities nationwide
