Superkicks, the multi-brand sneaker boutique, decided to open a Sneaker.Street.Studio in Bengaluru. It is an all inclusive store for sneaker aficionados. Superkicks claims that “It is a fashion destination door responsible for getting upcoming global trends in the sneaker community to India.”
The store’s Mumbai outlet features over 1,500 different sports footwear from brands such as Reebok, Adidas, Fila, Nike and Ylati.
It is worth noting that Superkicks is also the first to carry Ylati, an Italian sneaker brand.
The store also carries a variety of streetwear and works by street artists as it intends to collaborate with artists to encourage and fuel the sneaker and street culture in India.
Superkicks promises to carry a similar brand selection in its upcoming store; however the location hasn’t been revealed yet. Last month, Superkicks held launches for Adidas X Yeezy footwear collection with many promotional events.
The business recently held an exclusive preview party for the store in Bengaluru in collaboration with Reebok India. It also retails from dedicated e-commerce stores.