U.S. Polo Assn., a leading casual wear brand in India, associated with the globally recognised United States Polo Association (USPA), has launched its newest brand store on 100 Ft. Road in Indiranagar, Bengaluru. Stretching an area of 4168 sq.ft., this two-story store seeks to redefine the retail experience for U.S. Polo Assn. customers in India.
With its entrenched connection to polo, the new retail space comprises modern decor and sport-inspired fashion and accessories, generating an immersive shopping journey for customers. The store displays a varied range of fashion and style elements, introducing product offerings at the forefront.
This lines up with the brand’s growth strategy, which prioritises brick-and-mortar establishments, multi-channel integration, e-commerce, and convincing brand storytelling. The Indiranagar store provides the entire spectrum of U.S. Polo Assn. product categories, comprising USPA Mainline, USPA Sport, Denim & Co., Womenswear, Footwear, Kidswear, Accessories, and Innerwear. Featured collections include polo shirts, chinos, denim, shirts, and t-shirts, among other recurrent favorites.
The best part of the store is its select launch of the SS ’24 womenswear collection, launching the second physical store in India to make its first appearance in the collection following its online release.
Amitabh Suri, CEO of U.S. Polo Assn. India, commented on the launch, “We aim to highlight the store’s importance as an exclusive and immersive experience for Bangalore’s trendy consumers. With Bangalore becoming a swiftly growing market for the brand, mainly in bustling neighbourhoods such as Indiranagar, the expansion plans to cater to the growing fashion preferences of Indian consumers, lining up with global trends.”
U.S. Polo Assn. currently boasts a huge retail presence in India, including over 400 brand stores and 2000 shop-in-shops stretched across 200 cities nationwide.
