Apparel and accessories brand Zara has opened a new store in Pune’s Phoenix Mall Of The Millennium, featuring advanced technological and sustainable elements. Spanning 24,500 square feet, this location is Zara’s second store in the city.
Located across the ground and first floors of the mall, the store offers Zara’s collections for men, women, and children, along with various accessories.
The store features escalators and a lift connecting the two floors. The ground floor showcases Zara’s women’s and children’s lines, while the first floor is devoted to menswear and includes a section for shoes.
Zara declared in a press release, “The store integrates architecture, innovation, sustainability, and technology to enhance the customer experience.” Designed to hone energy use and minimize CO2 emissions, the store aligns with Zara’s sustainability objectives.
The new store includes three self-checkout areas and a section for collecting online orders. By integrating these features with its online shopping app, Zara aims to provide a effortless transition between online and in-store shopping.
