Brandix has pledged Rs 2.5 million for community water or sanitation projects as a reward for the unheralded community service of Group employees in their individual capacities. Ten associates, as employees are referred to across the Group, have been chosen for the work they have personally undertaken, of their own volition, to help people in need of water — the cause adopted by Brandix as its principal commitment to the community. Titled ‘Nihanda Diyawara’ (silent service) this initiative was launched by the Brandix Group to mark World Water Day 2013, celebrated globally on 22nd March.
“It is inspiring to have associates that live the values and the vision of their company, with no expectation of reward or recognition,” said Anusha Alles, Head of CSR at the Brandix Group.
