The Flipkart Group, leading e-commerce player, has constituted and launched the Flipkart Foundation with a vision to facilitate an inclusive, equitable, empowered and sustainable society in India.
The Foundation will carry forward Flipkart Group’s efforts towards bringing opportunities for ecosystem partners and convenience to stakeholders through a technology-led digital commerce model.
This will enable to drive inclusive growth with a mission to drive grass-root level, at-scale and institutionalised impact for sustainable livelihoods and growth opportunities in India for the underprivileged.
Flipkart Foundation aims to drive transformational work by collaborating with diverse stakeholders across Government organisations, NGOs and community leaders across four key areas, namely: market access to the underserved and under-represented sections of the society for sustained growth opportunities for entrepreneurship and livelihood opportunities; skill development; community development and environmental responsibility.
With the focus on rural areas and providing equitable access to growth opportunities for women and other disadvantaged communities, the Flipkart Foundation aims to positively impact 20 million lives directly and indirectly in the next decade.
Flipkart Foundation’s operations are grant-based, with contributions from the Flipkart Group and through the ‘Charity Checkout’ feature available on Flipkart platforms, which provides an easy and seamless way for philanthropic giving.
The Foundation was formally launched in New Delhi by the Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar, Union Minister of State for Micro, Small and Medium Enterprises, Bhanu Pratap Singh Verma and Minister of State for Rural Development and Minister of State for Consumer Affairs, Food and Public Distribution in the presence of Rajneesh Kumar, Chief Corporate Affairs officer, Flipkart Group, Krishna Raghavan, Chief People Officer, Flipkart, amongst other senior officials from the Government and Flipkart.
